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VDP is also known as Personalisation, customization , one-to-one marketing or communication or versioning
VDP uses digital print devices combined with computer databases to appeal directly to your target market

VDP enables mass customisation of documents via digital print technology as opposed to mass-production of a single offset lithography image i.e. instead of producing 10,000 copies of a single document that delivers a single message to 10,000 customers, VDP can print 10,000 unique documents with customised messages for each customer.